China Import and Export Fair, also known as the Canton Fair, is an important channel for China's foreign trade and an important window for opening up to the outside world. It plays a very important role in promoting China's foreign trade development and promoting Sino-foreign economic and trade exchanges and cooperation. It is known as "China." The first exhibition."
The Canton Fair is co-sponsored by the Ministry of Commerce of China and the People's Government of Guangdong Province and hosted by the China Foreign Trade Center. It is held in Guangzhou, China in spring and autumn. Since its founding in 1957, the Canton Fair has maintained the longest history, the largest scale, the largest number of buyers in the country, the widest range of products, the most comprehensive range of products, and the best results. . The 125th Canton Fair buyers attended 195,454 people from 213 countries and regions, highlighting the huge commercial value of the Canton Fair and the importance of supporting global trade.
Guided by the needs of the international market, the Canton Fair is a trade event that integrates comprehensiveness and professionalism. Each session of the Canton Fair has more than 150,000 Chinese quality goods and overseas specialty products in 16 categories, bringing together more than 25,000 outstanding exhibitors from all over the world. Exhibitors are benchmarking international advanced quality standards, complying with internationally recognized product testing and green and safety certification systems, and exhibiting more and more high-tech, high value-added, intelligent, green and low-carbon new products, representing China. The highest level of wisdom.
In order to facilitate buyers to quickly locate procurement targets, the 126th Canton Fair will continue to implement the same centralized arrangement of the same commodity category, and set up exhibit areas in all suitable exhibition areas. Buyers can quickly find the target exhibition area and exhibit area through clear guidance, detailed guide manuals, on-site guidance signs and guide screens, and enjoy a convenient exhibition experience.
In order to promote the balanced development of import and export trade, the Canton Fair has set up an import exhibition area since the 101st. In the past 12 years, its professionalization and internationalization have been steadily improved, which has greatly facilitated the overseas enterprises to explore China and the global consumer market. The 126th Canton Fair will continue to introduce pavilions from Germany, Turkey, Egypt, South Korea, Japan, India, Malaysia, Pakistan, Thailand, Nepal, China, Macau, China and Taiwan to showcase regional image and characteristics, highlighting the influence of industrial clusters. .
In order to give full play to the role of multi-functional integrated platform, the Canton Fair has made full use of the domestic and overseas industry information resources gathered in the exhibition in recent years, and vigorously organized conference forums and awards events that meet market needs, and disseminated the most valuable high-end business information. The 126th Canton Fair will hold a large-scale international economic and trade forum, invite famous Chinese economists, supplier representatives and trade chain professionals to share wisdom on global economic trends, manufacturing and business model innovation, and China's economic development. We will expand our determination and signal to open up to the outside world and promote the construction of an open world economy.
The Canton Fair adheres to the investment concept of “innovation, professionalism, precision and precision”, highlights the key exhibition areas and target markets, and strives to achieve more convenient buyers, safer transactions and more profitable. First, the innovation model, vigorously carry out the high-data-driven, social media and search engine and other new media as the main work platform for accurate investment, actively apply automatic reply robots, progressive web pages, artificial intelligence and other new technologies to further promote remote video investment To greatly enhance the level of intelligent investment. The second is to highlight the major, focus on content marketing, according to the characteristics of different exhibition areas, industries and markets, combined with the needs of buyers, strengthen the theme of investment promotion and creative planning, and through the professional marketing channels, targeted to promote the purpose of investment promotion Marketing content. The third is to achieve precision, with the Canton Fair Global Partner Program as the starting point, and expand cooperation with overseas industrial and commercial organizations and professional industry associations. Due to district and national policy, we will strengthen the big data analysis and life cycle management of buyers, and gradually establish multi-dimensional digital archives and evaluation index systems for important merchants. The fourth is fine service, vigorously promote the buyer incentive plan, continue to strengthen cross-border cooperation with aviation, hotel, finance and other fields, invite new buyers activities, advertising and new customers through overseas VIP clubs, old buyers and exhibitors. Measures to strengthen key customer relationship management. At the same time, organize trade promotion activities such as supply and docking and cross-border procurement for local trading groups, exhibitors and purchasers, provide professional and convenient value-added services for buyers, and enhance the gains of buyers.
Since the establishment of the 109th Canton Fair, the “Canton Fair Product Design and Trade Promotion Center” (PDC) has actively promoted the mutually beneficial cooperation between “Made in China” and “World Design” and provided a strong alliance with outstanding Chinese companies. Cooperation and win-win design service platform. Over the years, PDC has been closely related to the market demand. At present, it has developed design exhibitions, design docking and theme forums, delivery design, design gallery, design incubation platform, Canton Fair Fashion Week, design concept store and online PDC. Recognition,which obtained universal recognition in the market.
The Canton Fair not only witnessed the development of China's foreign trade, but also witnessed the protection of intellectual property rights in China, especially the progress of intellectual property protection at exhibitions. Since 1992, after 27 years of unremitting efforts, the Canton Fair has formed a relatively complete system and mechanism for the protection of intellectual property rights and trade disputes in the exhibition, which has enhanced the awareness of intellectual property protection and fair and honest trade, and has established a set of The current "Canton Fair's alleged infringement of intellectual property rights complaints and handling measures" is a core, relatively complete, and suitable for the characteristics of the exhibition. The intellectual property protection work of the Canton Fair has become a model for intellectual property protection in China's exhibitions. Its fair, professional and efficient dispute handling has won the trust and praise of merchants such as Dyson, Brian, and ABB in Switzerland.
The exhibition time, exhibition scale, exhibition area setting and layout of the 126th Canton Fair will remain unchanged for the 125th time. The 126th Canton Fair will be held in the China Import and Export Fair Complex in the third phase from October 15 to November 4, 2019. Specifically, the first phase: October 15-19, the second phase October 23-27, the third phase: October 31-November 4. October 20-22 and October 28-30 are respectively the renewal period. Welcome to the 126th Canton Fair.
